Rafi Assouline is the founder and director of HSN, whose career spans more than two decades across construction and property development. His approach to the industry is grounded in a practical understanding of how buildings come together, shaped by years spent working directly across the trades before establishing himself as a builder and developer.

With extensive hands-on experience gained before moving to Sydney with his young family in 2002, Rafi brought with him a deep knowledge of the construction industry and a comprehensive understanding of the trades that shape the building process. His experience spans maintenance, carpentry, bricklaying, plumbing, electrical services and more, across a diverse range of projects and disciplines. This breadth of expertise established the foundations of the business and shaped Rafi’s approach to his work, considered, practical and grounded in a thorough understanding of how every element of a project comes together. His deep knowledge of each discipline informs the way he approaches design, construction and detailing, bringing a level of insight and appreciation for craftsmanship that continues to define HSN’s approach today.

As HSN evolved, Rafi brought these foundations into a broader vision for development and construction, establishing an integrated model that allows both disciplines to operate under one direction. Today, he remains closely involved across the business, overseeing projects from development through to delivery and post-completion, maintaining a considered focus on quality, craftsmanship and enduring value.